光华讲坛——海外名家讲堂
主题：【海外名家讲堂】“数字化管理”高端讲堂 Disentangling the Effects of Product Development Process on Developer
Performance in Digital Innovation: A Multilevel Model 解析数字创新中产品开发过程对开发者绩效的影响：一个多层次模型
主讲人：哥本哈根商学院 Chee-Wee Tan（陈致玮）教授
时间：6月29日 9:00-10:00
地点：柳林校区通博楼D座301
主办单位：管理科学与工程学院 国际交流与合作处 科研处
主讲人简介：
Chee-Wee Tan is a Professor at the Department of Digitalization in Copenhagen Business School (CBS), an Honorary Professor of Business Analytics and Digitalization at the Nottingham University Business School China in the University of Nottingham Ningbo China (UNNC), an Adjunct Professor at the School of Business in Monash University, a Distinguished Research Scholar at the Faculty of Business in Lingnan University (LNU), a Guest Professor at the School of Management in the University of Science and Technology of China (USTC), and a Visiting Professorial Fellow at the School of Information Systems and Technology Management in University of New South Wales (UNSW). His research interests focus on design and innovation issues related to digital services. His work has been published in leading peer-reviewed journals such as MIS Quarterly (MISQ), Journal of Operations Management (JOM), Information Systems Research (ISR), Journal of Management Information Systems (JMIS), Journal of the Association for Information Systems (JAIS), among others. Apart from his current appointment as a Senior Editor for MISQ, Chee-Wee has served or is currently serving on the editorial boards for ACM Distributed Ledger Technologies: Research and Practice (DLT), DSS, EJIS, Industrial Management & Data Systems (IMDS), IEEE Transactions on Engineering Management (IEEE-TEM), Information & Management (I&M), Information Systems Journal (ISJ), Internet Research (IntR), Journal for the Association of Information Systems (JAIS), Journal of Computer Information Systems (JCIS), Journal of Management Analytics (JMA), and JMIS. Finally, Chee-Wee is the co-director of the joint research center between CBS and the Antai College of Economics and Management (ACEM) in Shanghai Jiao Tong University (SJTU) as well as the Vice President of Publications for the Association for Information Systems (AIS).
Chee-Wee Tan是哥本哈根商学院（Copenhagen Business School，简称CBS）数字化系的教授，也是英国诺丁汉大学宁波分校（University of Nottingham Ningbo China，简称UNNC）商业分析与数字化系名誉教授，莫纳什大学（Monash University）商学院兼职教授，岭南大学（Lingnan University，简称LNU）商学院杰出研究学者，中国科学技术大学（University of Science and Technology of China，简称USTC）管理学院客座教授，以及新南威尔士大学（University of New South Wales，简称UNSW）信息系统与技术管理学院访问教授。他的研究兴趣集中在与数字化服务相关的设计和创新问题上。目前的研究成果发表在MIS Quarterly (MISQ)、Journal of Operations Management (JOM)、Information Systems Research (ISR)、Journal of Management Information Systems (JMIS)、Journal of the Association for Information Systems (JAIS)等信息系统领域顶级国际期刊上。除了担任MISQ的高级主编之外，Chee-Wee Tan还是ACM Distributed Ledger Technologies: Research and Practice (DLT)、DSS、EJIS、Industrial Management & Data Systems (IMDS)、IEEE Transactions on Engineering Management (IEEE-TEM)、Information & Management (I&M)、Information Systems Journal (ISJ)、Internet Research (IntR)、Journal for the Association of Information Systems (JAIS)、Journal of Computer Information Systems (JCIS)、Journal of Management Analytics (JMA)和JMIS等期刊编委会成员。此外，Chee-Wee Tan还是CBS与上海交通大学安泰经济与管理学院（Antai College of Economics and Management，简称ACEM）联合研究中心的共同主任，也是国际信息系统协会（Association for Information Systems，简称AIS）出版物副主席。
内容提要：
Although the diversity and velocity with which products can be developed and disseminated on digital platforms has fostered and reinforced a climate of open innovation, it has also given rise to an innovation diffusion paradox whereby resources are being squandered on innovations that may never catch consumers’ attention. Consequently, it is imperative for developers to bolster the discoverability of their products in order to survive in such highly competitive open innovation ecosystems. To this end, this study draws on brand equity theory to advance a research model that not only introduces the novel concept of developer image together with its four constituent sub-dimensions of awareness, identity, quality, and vitality as antecedents of developer performance in open innovation ecosystems, but also posits product development process attributes (i.e., scope, pace, and regularity) as factors affecting the above mentioned brand equity dimensions. The research model was validated in two stages. In the first stage, this study extracted and analyzed archival date of 8,915 developers from one of the leading mobile application stores in China. Analytical results indicate that the three product development process attributes are associated with developer performance as measured via app downloads and conversion rate. Following which, a multilevel mediation analytical approach was conducted in the second stage based on survey data gathered from actual app users on their recalled developers. This study discovered that developer image at the individual level fully mediates the impact of product development process attributes on developer performance.
虽然数字平台上产品开发和传播的多样性和快速性促进并增强了开放创新的氛围，但也产生了创新扩散悖论，即资源被浪费在可能无法吸引消费者注意的创新上。因此，对开发者来说，增强产品的可发现性是在竞争激烈的开放创新生态系统中生存的关键。为此，本文运用品牌资产理论提出了一个研究模型。在该模型中，本研究不仅引入了开发者形象这一新概念，还将其四个组成子维度（意识、身份、质量和活力）作为开放创新生态系统中开发者绩效的前因，并将产品开发过程属性（即范围、速度和规律）作为影响上述品牌资产维度的因素。本文的研究模型经过两个阶段的验证。第一阶段，作者提取并分析了中国一家领先移动应用商店的8,915名开发者的档案数据。分析结果显示，三个产品开发过程属性与开发者绩效（通过应用下载量和转化率衡量）相关。随后，在第二阶段，作者根据实际应用用户的调查数据进行了多层次中介分析。研究发现，个体层面上的开发者形象充分中介了产品开发过程属性对开发者绩效的影响。
